(P.O.P.A.I. - Point of Purchase Advertising Institute)
Over 80 percent of our communications input is visual. Eye catching graphics indicating features and benefits plus good visual merchandising techniques can increase sales a minimum of 10 - 15%
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RETAIL MERCHANDISING DISPLAY
"Over 70% of all buying decisions are made in store"
(P.O.P.A.I. - Point of Purchase Advertising Institute) Over 80 percent of our communications input is visual. Eye catching graphics indicating features and benefits plus good visual merchandising techniques can increase sales a minimum of 10 - 15% |
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